It’s said that no one gets to their position on their own. This is certainly the case when it comes to running for office. Whether the election is for town clerk or president of the United States, a successful political campaign hinges on successful campaign management. From fundraising to developing strategy, reaching the electorate via direct mail or through social media, juggling these all-important tasks requires a task master. That uniquely indispensable role is filled by a competent political campaign manager.
If this is a position you seek to reach, an online Master’s in Political Management can help you get there. The Graduate School of Political Management (GSPM) at the George Washington University is designed to provide students with the competencies they need to deliver results in government, the private sector or on the campaign trail. Some online program graduates now work for political campaign management firms. Courses such as Campaign Strategy, State and Local Campaigns and Maximizing Social Media supply graduates with the tools they need to succeed.
If political campaign management is your aim, here are a few important things to be mindful of to reach the target:
- Multitasking is essential There’s no single formula for how to manage a political campaign. No two strategies are alike. Without organization, however, the campaign trail will likely be a short one. From gauging public opinion through polls to learning the issues that resonate with voters, successful political campaign management requires a keen ability to multitask. Some of these skills are taught in the Applied Proficiencies cluster of the GSPM curriculum.
- Problem-solving is pivotal Today’s voter wants someone who can solve problems and has a strategy for how to overcome them. But campaigns themselves run into their own issues that can prevent societal problems from ever being addressed. For example, if fundraising isn’t working through direct mail efforts, campaign managers must offer alternative solutions to raise money for additional financial support.
- Expect the unexpected Campaign managers must be constantly thinking several steps ahead by playing out various scenarios before they occur. It isn’t enough to plan for “B”; successful campaign management also entails preparing for “C,” “D,” “E” and other potential developments. How you respond to these circumstances can make or break you candidate’s run for office.
- Know the rules The Federal Election Commission is an independent agency that governs the various rules and regulations associated with fundraising, donations and forming political action committees. Running afoul of these guidelines can ground a campaign’s launch shortly after takeoff. Campaign managers must be keenly familiar with these particulars. Rules, Laws and Strategy, one of the three-credit-hour courses in the GSPM curriculum, can help you get more familiar with allowable limits and bylaws.
Being in charge of a political campaign is a battle. Through preparation, planning and exercising sound judgment, however, it’s a battle worth waging. Learn the art of political campaign management through the online GSPM program at GW. Apply today.