Although it’s a couple of years away, the 2020 election cycle has already promised to provide as much intrigue and excitement as 2016. Between close attention to the 2018 midterms and expected or voter-suggested presidential runs from several political figures—Democratic Massachusetts Sen. Elizabeth Warren and former Vice President Joe Biden among them—political managers, voters, analysts and others have already presented predictions for what will occur in 2020.
While certain candidates and the election outcome may be unclear, the amount of resources campaigns allocate to the next presidential race may be easier to anticipate if the 2016 run was any indication.
Campaign ad spending
During the 2016 race, tens of billions of people watched the first debate, and social media was active with posts about the election. In fact, Nielsen’s data revealed 17.1 million Twitter interactions arose from this event alone.
Given voter attention to digital channels, it’s no surprise early estimates already forecasted several billions of dollars going to advertisements for this medium in 2020. The Republican National Committee reportedly spent as much as $300,000 on Facebook ads per day for 150 days during the last presidential election, according to data compiled by Kantar Media. Snapchat and Google advertisements are also likely to command attention in 2020.
Television ads still hold prominence in New Hampshire and Florida. However, given 2016 spending habits, campaigns may continue to devote fewer funds to this medium during the next run.
Key voter issues and insights
The early expectation is for high voter turnout, with ballot casters focusing on economic performance in particular. Any advertising dollars campaigns can direct toward this issue may make a large difference, as 2020 doesn’t currently show signs of a landslide for either side. Moreover, the state of the economy by that time could prove advantageous to any candidates.
Shifting voter demographics are behind early expectations for a close race in 2020, according to a report from the Center for American Progress. Democratic support can increase as a result of expanding populations of voters of color, while Republican support could benefit from the growing number of aging Americans.
Lead the way in future elections
The aforementioned factors indicate a need for all candidates to have skilled staff to help them craft strategic campaigns for 2020. Whether professionals want to represent their communities in a political role or support the next person to lead the country, the George Washington University online Master’s in Political Management can provide the expertise to stay ahead of changes in voter demographics and appropriately allocate campaign resources.
Check out the infographic for more 2020 predictions, and contact an enrollment advisor to learn more about advancing your career with a graduate degree.