Master's in Strategic Public Relations Online

What Is CEO Activism and How Does Fit Into a PR Strategy?

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Chief executive officers (CEOs) help shape the public’s perceptions of their organization, even if the public doesn’t directly know who they are or exactly what they’re doing. For example, longtime… Read More about What Is CEO Activism and How Does Fit Into a PR Strategy?

Changing Careers to PR from Marketing or Journalism

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Getting involved with a vibrant and fast-growing field such as public relations is an exciting move for a professional to make. Individuals already working as journalists or marketers may have… Read More about Changing Careers to PR from Marketing or Journalism

The Latest Trends in Public Relations Practice

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The public relations profession has been evolving. For example, digital PR strategies that focus on social media management and multi-channel communications didn’t exist until the early 2010s. At that time,… Read More about The Latest Trends in Public Relations Practice

Using your SPR expertise for a career in the nonprofit sector

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Nonprofit organizations have unique needs when it comes to their public relations (PR) campaigns and strategies. Unlike for-profit businesses or even government offices, nonprofits are unlikely to have full-time, dedicated… Read More about Using your SPR expertise for a career in the nonprofit sector

Careers and sectors that benefit from the SPR degree

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What can you do with a public relations degree? The possibilities are endless. PR professionals work in all sectors, providing the specialized expertise that shapes communications strategies and helps organizations… Read More about Careers and sectors that benefit from the SPR degree