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How to Become the Best Digital Strategist

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A digital marketing strategy is a must-have for virtually any modern organization, as managing social media campaigns, handling search engine optimization (SEO) and overseeing overall online presence are all essential… Read More about How to Become the Best Digital Strategist

An In-Depth Look at the Digital Media Director Role

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Digital media is a blanket term covering all sources of machine-readable information accessible on electronic devices, frequently over an internet connection. Social media platforms, websites and mobile apps and all… Read More about An In-Depth Look at the Digital Media Director Role

What Is CEO Activism and How Does Fit Into a PR Strategy?

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Chief executive officers (CEOs) help shape the public’s perceptions of their organization, even if the public doesn’t directly know who they are or exactly what they’re doing. For example, longtime… Read More about What Is CEO Activism and How Does Fit Into a PR Strategy?

Changing Careers to PR from Marketing or Journalism

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Getting involved with a vibrant and fast-growing field such as public relations is an exciting move for a professional to make. Individuals already working as journalists or marketers may have… Read More about Changing Careers to PR from Marketing or Journalism

The use of native ads on the campaign trail

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Reduced readership. Shrinking circulation. Dwindling advertising revenue. The combination of these factors has the newspaper industry facing an existential crisis. In fact, since 2004, close to 1,800 community newspapers have… Read More about The use of native ads on the campaign trail