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What Is CEO Activism and How Does Fit Into a PR Strategy?

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Chief executive officers (CEOs) help shape the public’s perceptions of their organization, even if the public doesn’t directly know who they are or exactly what they’re doing. For example, longtime… Read More about What Is CEO Activism and How Does Fit Into a PR Strategy?

Changing Careers to PR from Marketing or Journalism

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Getting involved with a vibrant and fast-growing field such as public relations is an exciting move for a professional to make. Individuals already working as journalists or marketers may have… Read More about Changing Careers to PR from Marketing or Journalism

The use of native ads on the campaign trail

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Reduced readership. Shrinking circulation. Dwindling advertising revenue. The combination of these factors has the newspaper industry facing an existential crisis. In fact, since 2004, close to 1,800 community newspapers have… Read More about The use of native ads on the campaign trail

The Latest Trends in Public Relations Practice

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The public relations profession has been evolving. For example, digital PR strategies that focus on social media management and multi-channel communications didn’t exist until the early 2010s. At that time,… Read More about The Latest Trends in Public Relations Practice