Forrest W. Anderson
Forrest W. Anderson has worked in communications for more than 30 years and has held senior positions in communications research and account planning for nearly 20 years at organizations including GolinHarris International, Burson-Marsteller, Applied Communications and Text 100.He has an MBA from the Kellogg Graduate School of Management in marketing and management policy and has been designing and managing projects to optimize multiple stakeholder messaging and to enhance relationships for more than 15 years.
Clients for which he has done this kind of work include Bank of America; Boy Scouts of America; Dairy Management, Inc.; Disney Imagineering; IBM; Michelin, North America; Stanford Athletics; United States Ski and Snowboard Association; and Weyerhaeuser.
He is a founding member of the Institute for Public Relations Commission on PR Measurement and Evaluation and has written and contributed to a number of papers on this topic.
M.B.A., Kellogg Graduate School of Management, Northwestern University
B.S., University of New Mexico
Reputation, Research, Relationships and Messages
Setting Measurable Public Relations Objectives
Research Methods for Public Relations and Public Affairs Managers